Myrtle Beach, SC – Excitement is building in Myrtle Beach as The Flavor Hills, the celebrated Raleigh-based dining hotspot, prepares to open its newest location, The Flavor Hills @ The Beach, on Ocean Boulevard at the former Banditos site. To mark this milestone, the restaurant hosted an exclusive preview event, bringing together the area’s top influencers, tastemakers, and content creators to experience a first taste of their Southern-inspired, high-end cuisine and craft cocktails.
Among the attendees were some of Myrtle Beach’s most influential figures, including Retro Myrtle Beach Guy, Sophia Edens of The Content Food Critic, Rebecca Logan-Brown—a local tastemaker recently featured in Forbes Magazine—and TikTok sensations Keef and Jess.
These guests were treated to an immersive culinary experience, sampling signature dishes and expertly crafted cocktails that highlighted The Flavor Hills’ unique blend of traditional Southern flavors with a modern twist.
The exclusive event was a resounding success, as the influencers shared their experiences in real-time. Keef and Jess took to TikTok, posting mouth-watering clips that showcased their favorite dishes, while Retro Myrtle Beach Guy and Sophia Edens offered reviews across social media. Rebecca Logan-Brown also posted her thoughts.
This gathering of local talent highlights a growing trend in the industry, as businesses increasingly recognize the influence of small, loyal creators. By engaging these trusted community voices, The Flavor Hills @ The Beach is building a foundation of local support before its grand opening. “We’re thrilled to bring The Flavor Hills experience to Myrtle Beach,” said a representative of the restaurant. “Connecting with local tastemakers was important to us, as they embody the energy and creativity we’re aiming to bring to our new location.”
With the Atlantic Ocean as a backdrop, The Flavor Hills @ The Beach is set to become a must-visit dining destination in Myrtle Beach’s vibrant culinary landscape. From their expertly crafted cocktails to a menu that celebrates the richness of Southern cuisine, the restaurant is poised to captivate residents and tourists alike. As the official opening approaches, the Myrtle Beach community eagerly anticipates what’s sure to be a flavorful addition to Ocean Boulevard.
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